|
|
|
|
| |
|
|
| Giraud, Georges; Halawany, Rafia. |
| Food traceability has become mandatory since 1st January 2005 in the European Union. Traceability of products and activities in the supply chain has become a new factor of competitiveness in agribusiness and is deemed to be an important criterion of perception of food product quality and safety for consumers. This paper has three objectives: i) to get a deeper understanding of the role of the "ability-to- trace" in consumer decision- making process with respect to food, ii) to measure consumers' acceptability for food traceability, iii) to check the differences of these matters across twelve European countries in order to highlight any specificity. The purpose is based on the analysis of the verbatim recorded within twenty four focus groups discussions... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Food Traceability; Consumer Attitudes; Focus Groups; European Countries; Food Consumption/Nutrition/Food Safety. |
| Ano: 2006 |
URL: http://purl.umn.edu/10047 |
| |
|
|
| Halawany, Rafia; Giraud, Georges. |
| Up till now, no researches have been done on consumers’ acceptability of new technical supporters of traceability, especially for traditional food products. Therefore, in the framework of the EU research project TRACE, we carried out focus group discussions, individual laddering interviews (with hierarchical value maps) and a choice-based conjoint experiment. Traceability is a fashionable word with different meanings whether it comes to producers or to consumers. The formers link it to technical aspects while the latter see in it a path for safe and good quality food products. How to intersect these two dimensions when advertising trend and consumer expectations are focusing on traditional food products? In France, consumers are familiar with the word... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Traceability supports; Traditional; Consumers; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
| Ano: 2008 |
URL: http://purl.umn.edu/44282 |
| |
|
|
|
